Kindle In-Book Navigation
One of the common behaviors of non-fiction readers is to flip back and forth between the pages to reference different parts of the book, re-read parts they marked, or refer back to images and charts. In digital books, that was hard to do, you would start flipping back or jumping around and quickly lose your current reading spot, it was much more difficult to just explore your book. In 2016 we introduced Page Flip, a reimagined Kindle navigation experience that makes it easy to explore books while always saving your place.
I took on Page Flip right when I joined Kindle after another designer had begun the foundational feature definition and wireframes. From then on, I owned the UX and UI design across the Kindle iOS and Android apps as well as Kindle e-reader and Amazon Fire devices, presenting to executives and senior stakeholders gaining buy-in. And I co-owned the feature definition, research and, marketing. I refreshed the in-book visual design, contributing to the updated Kindle style guide. I defined the "page pin" behavior for flipping back and forth between book pages, explored and user-tested different visual treatments for the pin defining the elements required to represent a page, and worked with engineering to build a widget to help find the best location on the screen for the "page pin". I refined the designs and details, created design specs for the engineering team, and worked closely to build the changes.
Flip through the book and save your place – Page Flip makes it easy to skim the pages of your book to see what’s there. Once you’ve found what you’re looking for, tap the page pin on the side of the screen to get back to where you were reading.
Features: Page Flip
Visual refresh of the reading view – We’ve updated your reading view with a new style.
(We’ll likely want to combine this message with the overall app update as it’s a little weak on its own). Features: Page Flip visual refresh
One-tap access to all of your books – Now it’s even easier to get back to all of your books once you’ve finished reading – just tap the back button to get back to Home or your Library.
Features: Exposed back button
Check the time while reading – Now you can see the current time without leaving the page you’re reading. You can choose to see the clock all the time, or tap the location where the clock appears to toggle it on and off.
Page Flip's release brought the Kindle app to a 5-star rating in the AppleApp Store and received a glowing review from Don Norman. You can see all this live across the Kindle app on iOS and Android or any Kindle e-reader or Amazon Fire tablet.
Before her library management work, Galit was the single designer on the in-book team. One of the first features Galit worked on when joining the team was Page Flip, a reimagined Kindle navigation experience that makes it easy to explore books while always saving the readers' place. While work on Page Flip began before Galit joining the team, she took over the project owning the remaining work including the page pin behavior, audible integration, and defining the visual language. Galit quickly jumped in, presenting to Jeff Kunins (VP) and Andrew Craft (Head of Design) the different navigation options for the page pin, Helping get alignment on the desired behavior. She followed up with various design options for the page pin, leading a usability session to define what elements were crucial to include in the design, helping decide on the final design. She then worked with developers to create a tool that enabled testing the best location to place the page pin making it easily reachable and not disruptive to the view. In addition, she worked closely with the audible team to define the best experience for readers looking to listen and flip through their book at the same time without losing their place. Concerned with the effect of the new experience for non-fiction readers, Galit spearheaded with the team researcher a study focused on this user group to discover potential pain points created by the new experience, which later helped strengthen the design work Galit led for the addition of a clock in reader demonstrating her customer obsession. Joining the Kindle effort to raise the bar on the core CX/VS for the Kindle experience, Galit re-designed the visuals of the in-book experience driving parity across the iOS, Android and Fire OS platforms creating a unified Kindle visual language including icons and colors, making it easier and faster to design and makes changes in the future for both developers and designers. Galit worked closely with the team developers across iOS and android assuring a high bar for design assuring readers had a beautiful and delightful experience. Jeff Kunins (VP) expressly thanked Galit for the high polish bar, and support for the dev team. Galit also worked with the team on marketing efforts including the Page Flip vanity page and work on a promo video with over 154,000 views. Page Flip raised the iOS app to 5 stars for the first time in 18 months and as of the end of 2016, had 1.1 million customers using Page Flip daily in Kindle apps, 300,000 on E-reader. The UX work for the page pin received a glowing review from Don Norman, a design researcher widely regarded for his expertise in the fields of design, usability engineering, and cognitive science.
Galit continued advocating for readers' needs and communicating new ideas with her clock in reader design. Keeping a close eye on customer feedback coming in after the Page Flip release, Galit identified a pain point reader had for checking the time while reading. She dived deep creating three design possibilities, built a prototype for each option and ran a research study to identify the best solution. She then presented the designs and results to Jeff Kunins (VP) and Mike Torres (Director) gaining buy-in to build the new feature. Customers loved the new clock feature leaving positive reviews in the app store and across the internet “Literally slamming with excitement about the clock being on the page. Thank you!”
Helping improve the reading experience for readers and supporting the team, Galit delivered the first phase of design for Continuous Scroll as the team worked on hiring a dedicated designer. Continuous Scroll gives readers the option to read with one hand, using familiar scroll up/down gestures. Readers can switch between horizontal pagination to vertical scrolling. The first phase of the work focused on the iOS platform and provided a baseline reading experience with a limited level of feature support. Galit designed the reader experience flow from turning the feature on, to clearly indicating to readers which features are and are not supported through the design of the interface and providing an easy way to switch between the two reading modes, as well as designing the feedback mechanism to receive feedback directly relaying to the feature from readers. She worked closely with developers to fine-tune the scrolling behavior to match the iOS platform, continuing to raise the UX/VX bar. She also led a naming study to help identify what name resonates best with customers for this feature. Galit presented the design to stakeholders and leadership gaining buy-in and setting the stage for future phases of the feature on the iOS platform as well as the design for the android and Fire OS platform that followed. Within the first three months of the feature release, 9500+ unique readers have used continues scroll and read at least some portion of their book in this mode. Early metrics have indicated that readers consume more reading positions in continues scroll relative to horizontal pagination.
One-tap out of book (October 2017) – redesigning the n-book top bar to add a one-tap out of book back to library inducing creation of prototype for usability testing with 17 non kindle Amazonians
Galit consulted on Project Lava, a new magazine reading experience that makes it easier to read and navigate content built off the Page Flip design. Within the first month of the feature release, 16.7k customers have read a total of 370k minutes on 58k sessions in the experienc
Save your place
Want to reference a chart or map on another page while you’re reading? Page Flip “pins” your current page to the side of the screen when you swipe away from it to explore other parts of the book. Tap your pinned page to instantly jump back to it.
Get a bird’s eye view of the book
Looking for a picture or a passage you’ve highlighted? Zoom out to get a bird’s eye view of the book and quickly find what you’re looking for.
Go ahead, explore!
At a glance, easily recognize specific pages as you jump around. Pictures, charts, your highlights, and the layout of each page are easy to see with Page Flip’s pixel-accurate thumbnails that automatically adjust as you change your font and margin settings.