Hi, I'm Galit Lurya, a strategic UX Designer who believes understanding people's needs is the key to creating solutions that truly matter. With 12+ years leading design at startups and industry leaders like Amazon, I create human-centered products that solve complex problems and drive business impact.

I led design strategy for Amazon Health's first cross-service care coordination platform, presenting to SVP and VP leadership across three organizations and establishing thousands of relationships in 4.5 months, 40% faster than projected.

I redesigned identity verification across Amazon to eliminate customer friction. No more leaving Amazon's environment, granting repeated permissions, or updating apps just to prove who you are. The new seamless verification flow feels like any other Amazon experience, allowing customers to quickly verify their identity and get back to what they came to do.

I led a platform-wide redesign introducing smart badges, automatic read/unread tracking, adaptive filters, and clear notifications to help readers organize and track hundreds of books. The improvements boosted the iOS app rating to 5 stars and helped millions focus on their next great read.