Caring for a loved one's health shouldn't feel like a full-time job. I led UX strategy to transform care coordination across Amazon Health services into a seamless part of daily life, making it easy for caregivers to establish relationships and manage medications. Within weeks of launch, thousands of care relationships were established with 30% of caregivers actively ordering medications.

I redesigned identity verification across Amazon to eliminate customer friction. No more leaving Amazon's environment, granting repeated permissions, or updating apps just to prove who you are. The new seamless verification flow feels like any other Amazon experience, allowing customers to quickly verify their identity and get back to what they came to do.

I led a platform-wide redesign introducing smart badges, automatic read/unread tracking, adaptive filters, and clear notifications to help readers organize and track hundreds of books. The improvements boosted the iOS app rating to 5 stars and helped millions focus on their next great read.